Ifomula yeCreatine eChewable ijolise kwi-$4.2B Fitness Supplement Gap, idibanisa iSayensi kunye nokuLula
Julayi 2024 — I-Justgood Health, inkampani evelisa iilekese ezisebenzayo, namhlanje ibhengeze ukuqaliswa ngokusesikweni kophuhliso lwayoIiGummy zeCreatinekumaqabane e-B2B kwihlabathi liphela. Yenzelwe ukuphazamisa icandelo lezondlo zemidlalo elixabisa i-$4.2 yeebhiliyoni, ezi gummies zijongana nokungabikho kwemarike okubalulekileyo: ama-72% abantu abathanda ukomelela bayayishiya i-creatine powders yendabuko ngenxa yokungakhathali kakuhle kunye nokuphazamiseka (i-Global Wellness Institute, 2024). Le mveliso iqala ukusebenza njengoko imfuno yezakhamzimba "zokusebenza ziyahlangabezana nolonwabo" isanda, ngakumbi phakathi kwabadlali beGen Z kunye neengcali ezinengxaki yexesha.
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Ingxaki Yokuthobela Imithetho Ye-Creatine: Ithuba Le-$1.8B
Kangangamashumi eminyaka, i-creatine monohydrate ibisoloko iyindlela ephambili yokukhula kwezihlunu kunye nokuphucula ingqondo. Sekunjalo, ama-44% abasebenzisi baye bayeka zingadlulanga iintsuku ezingama-30 ngenxa yokuthamba, ukudumba, okanye ukulibala.Impilo yeJustgood's ezintsha—ilungelo elilodwa lomenzi wechizaI-Creatine monohydrate gummy—isombulula la manqaku entlungu ngokusebenzisa:
- Ukufunxwa Okukhawulezileyo: Ukufunxwa Okukhawulezileyo ngama-60% xa kuthelekiswa neempuphu, ngokwesifundo seJenali yeSayensi yeMidlalo sika-2023.
- Akukho xinzelelo lokugaya ukutya: Ifomula eqiniswe yi-pH isusa ukukrala.
- Umlinganiselo Wokutyala: Iipakethi ze-3g/5g ezilinganisiweyo kwangaphambili kwiipakethi eziphathwayo nezimelana nabantwana.
"Lo asingomveliso omtsha nje kuphela—lutshintsho kwindlela yokuziphatha," utshilo uGqr. Lena Marquez, ingcali yezemidlalo enika ingcebisoImpilo yeJustgood"IiGummies zinciphisa umqobo kubantu abaya ejimini nje ngelixa zisanelisa imigangatho yokusebenza kakuhle kwabadlali ababalaseleyo."
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Amandla Okubambisana: Ukuthwebula "i-Fitness Casual" Demographic
Imakethi yezakhamzimba ezihlafunwayo kwihlabathi liphela kulindeleke ukuba ikhule kwi-9.8% CAGR ukuya kuthi ga ngo-2030, iqhutywa ngabathengi abancinci ababeka phambili ukulula kunye nencasa. Imodeli ye-B2B yeJustgood Health inika amandla iimpawu zokuthengisa kwiindawo ezine ezikhula ngokukhawuleza:
1. Ukuqina Kwabasetyhini: Ama-58% abathengi abangabasetyhini bakhetha ii-gummies kuneepilisi (SPINS, Q2 2024).
2. I-Cognitive Athletics: Ixutywa ne-nootropics kwimidlalo ye-esports kunye neemarike zabafundi kunye nabadlali.
3. Abantu abadala abakhulileyo nabasebenzayo: Iifomathi ezilula zokulinganisa imisipha ezigcina izihlunu ezingaphezulu kweminyaka engama-50.
4. Ulwandiso lweHlabathi: Iziqinisekiso zeHalal, kosher, kunye ne-vegan ezidityaniswe kwangaphambili kwiimarike ze-APAC/EU.
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Ukusuka kwiLebhu ukuya kwiShelufu: Isicwangciso-qhinga soBudlelwane
Inkqubo edityaniswe ngokuthe nkqo yeJustgood Health iqinisekisa ukuba amaqabane ayayigqitha imiqobo yemveli:
- Isantya sokuya eMarikeni seentsuku ezingama-21: Umzekelo wokuveliswa kwemveliso ngaphantsi kwenyanga.
- Ukwenziwa ngokwezifiso okuqhutywa yidatha:
- Uhlalutyo lweencasa: Uhlalutyo lwencasa oluqhutywa yi-AI (umz., iapile eluhlaza okomsoco ngaphambi kokuzilolonga, i-vanilla chai yokuchacha).
- Ukudibanisa Ukusebenza: Yongeza i-beta-alanine ukuze ukhuthazele okanye i-collagen ukuze uqinise amalunga.
Intsebenziswano yakutshanje neFitFuel Collective ese-UK ingumzekelo wolu buchule. Kwiiveki ezi-5, olu phawu luqalise i-mango-chilii-creatine gummyngee-electrolytes, ezibamba i-12% yodidi "lwendlela yokuphila esebenzayo" lweAmazon kwiintsuku ezingama-90.
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Indlela Engaphambili: Creatine 3.0 Nangaphaya
Ikota yesi-4 ka-2024 iza kuqalisa ukusebenza kwezi zinto zilandelayo:
- IiGummies Ezifakwe I-Caffeine: Ukudibanisa i-100mg ye-caffeine yendalo kunye ne-creatine ngaphambi kokuzilolonga.
- IiStacks zokuBuyisa Ukulala: I-Creatine + i-melatonin yokwenziwa kwezihlunu ebusuku.
- Umgca Wezemidlalo Zabaselula: Iigummies zedosi ephantsi ezivunyiweyo yi-TGA zabadlali abakwishumi elivisayo.
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Joyina iNguquko yokuTyewa
Amaqabane e-B2B ngoku anokufikelela ku:
- Ukuthatha isampuli ngaphandle komngcipheko: Yenza ngokwezifiso iinguqulelo ezi-3 ngaphandle kwe-MOQ.
- Uphando oluHlanganisiweyo: Xhasa uvavanyo lwezonyango olukhethekileyo lwamabango obunini.
- Iindawo Zokusasazwa Kwehlabathi: Ukugcina impahla kumazwe asi-8 ngokwemigaqo ye-DDP.
“Asithengisi ii-gummies—sithengisa ubunini bemarike,” ugxininise watsho uFeifei.
Ixesha leposi: Juni-18-2025