I-Justgood Health iqalise ii-1000mg zeeProtein Gummies ukuphazamisa iMarike ye-Functional Confectionery ye-$12B

Uyilo lweProtheyini etyiwayo lujolise kubantu abathanda impilo entle, iingcali ezixakekileyo, kunye neentsapho ezikhathalele impilo.

 

Agasti 2024 — I-Justgood Health, ingcali kwezondlo eziqhutywa kukusebenza kakuhle, namhlanje ityhile into entsha eyenzekileyoIiGummies zeProtein eziyi-1000mg, ichaza ngokutsha ishishini leelekese ezisebenzayo le-$12 yeebhiliyoni. Yenzelwe amaqabane e-B2B, ezi gummies zidibanisa i-15g yeprotheyini esekwe kwizityalo eziphambili ngokuphakelwa ngakunye kunye neencasa ezithambileyo—ukusombulula isikhalazo somthengi omnye malunga nezongezo zeprotheyini: ama-67% ayala ii-shakes ze-chalky kunye nee-bland bars (IFIC, 2024). Ukuqaliswa kuza njengoko ama-42% abazali beMillennial befuna izidlo "ezingenasondlo" kubantu abakhetha ukutya, ngokwedatha yeNielsenIQ.

 

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I-Protein Paradox: Ama-82% abathengi bafuna okungakumbi—kodwa bayayithiya incasa

Nangona iproteni ikwindawo efunwa kakhulu kwihlabathi liphela, abantu abathathu kwabahlanu bayayeka ukusebenzisa izongezo zingadlulanga iintsuku ezingama-90 ngenxa yokudinwa yimeko yesikhumba.Impilo yeJustgoodI-TripleX™ Protein Matrix enelungelo lobunikazi iphazamisa lo mjikelo ngolu hlobo:

- Iprofayili epheleleyo ye-Amino Acid: Umxube weproteni ye-pea, irayisi, kunye nethanga (PDCAAS 1.0).

- Ukufunxwa Okwenziwe Kakuhle Kwiklinikhi: I-Nano-encapsulation yonyusa ukufumaneka kwezinto eziphilayo ngama-55% xa kuthelekiswa neempuphu ezisemgangathweni (iJournal of Nutritional Science, 2023).

- Ukwakheka Okuvunyiweyo Ngabantwana: Ifomula engenaGelatin, ekhuselekileyo kwi-allergen enemvakalelo yomlomo "emuncu".

 

“Le yiHoly Grail yeebhrendi ezidibanisa isondlo kunye nokulangazelela ukutya,” utshilo uGqr. Rachel Kim, isazinzulu sokutya kwiGlobal Nutrition Innovation Hub. “Yiproteni engayithobeliyo inkalakahla.”

 

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Iimarike Ezine Zilungele Ukuphazamiseka

1. Ukuchacha Emva Kokuzilolonga: Abantu abaya ejimini bachitha i-$2.8B ngonyaka kwiproteni ephathwayo—i-87% ibeka phambili incasa (ii-FMCG Gurus).

2. Ukutya Okunesondlo Esikolweni: Ama-74% abazali bafuna ukutya okulula okuneproteni eninzi okutyiwa ngabantwana ngokuzithandela (CivicScience).

3. Amanani Abantu Abalupheleyo: Iifomathi ezilula ukuzihlafuna zabantu abadala abafuna ukugcina izihlunu.

4. Imfuno yeHalal/Kosher yeHlabathi: Iqinisekiswe kwangaphambili kwiimarike zaseMbindi Mpuma naseMzantsi-mpuma Asia.

 

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Ukusuka kwiConcept ukuya kwiCheckout: Incwadi yokudlala yoBambiswano

Impilo yeJustgoodImodeli ye-agile ye-B2B isusa imiqobo yendabuko:

- Isantya sokuya eMarikeni seentsuku ezingama-28: Iifomyula ezenziwe ngokwezifiso zithunyelwa ngaphantsi kwenyanga.

- I-Flavor Fusion Lab: Ukuchonga incasa eqhutywa yi-AI (umz., i-mango tajín yeGen Z, i-blueberry-acai yeempawu ezicocekileyo).

- Abaphindaphindi beNzuzo:

- I-Add-On Synergy: Idibene neeprobiotics, ii-adaptogens, okanye i-vitamin D3.

- IiSKU zexesha lonyaka: Iziqholo zethangaii-protein gummiesekwindla, ipeppermint ngexesha leeholide.

 

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Iprotheyini Eya Kwixesha Elizayo: Yintoni Elandelayo

Ikota yoku-1 ka-2025 iza kwazisa oku:

- IiMorning Bites ezifakwe iCaffeine: i-10g yeproteni + i-80mg yecaffeine yendalo.

- Ubuhle obuvela ngaphakathi: I-Collagen + ii-gummies ze-hyaluronic acid.

- Isondlo sezonyango: Iifomathi ezilungele i-dysphagia zobudlelwane bezempilo.

 

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Banga isabelo sakho seMarike

Amaqabane e-B2B afumana ukufikelela okukhethekileyo ku:

- Iimvavanyo zeMveliso zasimahla: Vavanya iincasa/iifomyula ezi-5 nge-MOQ ephantsi.

 

- Inethiwekhi yeGlobal Logistics: Ukuthunyelwa kwempahla kumazwe angaphezu kwe-15 kuhlawulelwa irhafu.