Impilo yeJustgoodIqalisa umxholo wokwenyaniIi-gummy ze-creatineUkuyila ngokutsha iMarike yeZidlo zokuZilolonga ye-$5M
I-Chewable Creatine Ijolise kwiGen Z kunye nabadlali abakwi-Time-Strapped Athletes abane-Flavor-First Innovation
I-Justgood Health, ephazamisa ushishino lweelekese ezisebenzayo, namhlanje ityhile i-akhawunti yayoIi-gummy ze-creatine, umahluko omkhulu kwiipowders ezirhabaxa kunye neecapsules. Zenzelwe amaqabane e-B2B, ezi gummies zithambileyo nezixhaswa yisayensi zijolise ekubambeni ama-58% abantu abaya ejimini abayeka i-creatine ngenxa yeengxaki zokungcamla kunye nokulula (Ingxelo yeZondlo zeMidlalo yeHlabathi, 2024). Nge-2.5g ye-creatine monohydrate kwi-micronized per serving kwaye kungekho shukela, imveliso ingena kwi-"fitness snacking" ye-$5B—apho ama-74% e-Millennials ebeka phambili ukuphatheka ngaphezu kwesithethe.
OmkhuluI-CreatineUkuyeka: Kutheni ama-63% abasebenzisi beyeka
Nangona i-creatine ineengenelo eziqinisekisiweyo zokukhula kwezihlunu kunye nokusebenza kwengqondo, ukuthobela imithetho kuseyinto embi kakhulu.
Uphando lwabathengi lweJustgood Health lutyhila oku:
Ama-47% awathandi ukuthungwa okufana netshokolethi.
Ama-32% ayalibala ukusela iipilisi emva kokuzilolonga.
Ama-29% ayakuphepha ukuxuba iipowder esidlangalaleni.
Ifomathi ye-gummy isombulula la manqaku entlungu ngokuthi:
Umlinganiselo Ongabonakaliyo: Imaski enencasa yemango eshushu okanye incasa yeberry emuncu
Ingxowa yejim ilungele: Iingxowa ezikwaziyo ukumelana nobushushu nezikwaziyo ukuvalwa kwakhona zisinda kwiisauna kunye neetrunk zeemoto.
"Yi lei-creatine"kwisizukulwana seTikTok," utshilo umntu okhuthaza ukomelela komzimba uJake Torres, umvavanyi wasekuqaleni. "Kufana noSkittles, kodwa bakwenza uphakamise umzimba wakho nzima."
Iimarike Ezine Zilungele Ukuphazamiseka
Abadlali baseKholejini: Ama-81% afuna izongezo ezifihlakeleyo nezilungele ii-dorm (uPhando lwe-NCAA).
Ukomelela Kwabasetyhini: Ama-68% akhetha ii-gummies kuneempuphu "ezinkulu" (Impilo Yabasetyhini, 2024).
Amajoni aseOfisini: Ama-55% abasebenzi abasebenzela kude badla ukutya kancinci ngelixa bezilolonga emini.
Ulwandiso lweHlabathi: Iindlela eziqinisekisiweyo yiHalal kwiimarike zaseMbindi Mpuma.
Isayensi yeSour: Indlela incasa ekhuthaza ngayo ukuthobela imithetho
Ubuchwepheshe obunelungelo lobunikazi beJustgood Health busebenzisa iioyile zecitrus ukuphelisa intsholongwanei-creatineubukrakra obungenazo izithambisi.
Uphononongo lwe-UCLA luka-2024 lufumanise oku:
Ama-89% abasebenzisi bakhetha ii-gummies kuneempuphu.
Ukubambelela okuphezulu nge-2.1x kwiiveki ezili-12.
I-B2B Goldmine: Ukwenziwa ngokwezifiso kudibana ne-Virality
Amaqabane azuza:
Iikiti zeTikTok-Ready: Imingeni eyilwe kwangaphambili efana ne-#GummyGains.
I-Shape Studio: Faka iilogo ukuze wenze ii-gummy molds ezinophawu.
Iinguqulelo ezilinganiselweyo: I-creatine ye-pumpkin spice yasekwindla, i-peppermint ngexesha leeholide.
Umqhubi wenqwelo moya kwiGymShark ubone indlela abathengisa ngayo ii-gummies zabo ezinencasa ye-dragonfruit kwiTikTok, nto leyo ebangele ukuba iwebhusayithi ifikelele kumawaka ezigidi ezingama-500 kwiiyure ezingama-72.
Ixesha leposi: Meyi-02-2025


