I-Palatability Revolution
Xa i-GNC yabela i-38% yohlahlo lwabiwo-mali lokuseta ngokutsha kwishelufu ka-2024i-creatine gummies, amagqala kushishino alamba. Kwiinyanga ezilishumi elinesibini emva koko, ifomathi iqhuba i-$ 42 / sqft / iveki kwi-aisle yezondlo zezemidlalo - iifomati zepowder ezigqwesileyo nge-19% kunye nokuqalisa iimfazwe zokusabalalisa. Imatrix enencasa enelungelo elilodwa lomenzi wechiza eyenza ukuba iidosi ze-5g ze-creatine monohydrate ngaphandle kwamava "etshokhwe kunye ne-sandpaper" anciphise umgubo kubasebenzisi abaqinileyo.
"Ezi ayizozongezo-ziimveliso zesango ezitsala oomama be-yoga kwisondlo sokusebenza," utshilo uMlawuli weCandelo leKroger uMarcus Reed.
IAmazon yeAlgorithmic Goldmine
Ingxelo yabathengisi beqela lesithathui-creatine gummieslawula ukhangelo lwesondlo sezemidlalo:
- Ukuphumelela kwePPC: $ 0.23 CPC vs. $ 1.17 yeprotheni ye-whey
- Izinga lokuguqulwa: 11.8% (3.4x i-avareji yodidi)
- Uphononongo lwesantya: 127 uphononongo / iveki (vs. 19 for powders)
"I-Creatine gummiesxhasa yonke inkqubo yam yentengiso yeAmazon, ”uvuma umthengisi oPhezulu we-20 uLena Park, oneleyibhile yakhe yabucala ehambise iiyunithi ezingama-48,000 kwikota ephelileyo.
I-Costco's Bulk Breakthrough
Isigebenga sendawo yokugcina impahla sibalwa ngama-240i-creatine gummiesItub (ngokukodwa kuMalungu aLawulayo) isebenzisa uqoqosho lokuziphatha:
-Ixabiso lokuNgenisa i-Impulse: 63% kwiindlela zokuphuma
-UkuPhakanyiswa koHlaziyo lweLungu: +4.2 iipts phakathi kwedemographics engaphantsi kweminyaka engama-35
- I-Average Units/Trip: 1.7 (vs. 0.3 kwiityhubhu zomgubo)
"Sibaphatha njengephepha lendlu yangasese - izinto ezisetyenziswa rhoqo," kuchaza umthengi we-Costco uDavid Chen.
Technology Arms Race
I-Creatine gummies kusonjululwe amaphupha amabi ezorhwebo ngokusungula izinto ezintsha:
1. Uzinzo lweProtocol
→ iAnhydrous glycerin matrix (umsebenzi wamanzi ≤0.55) unqanda ukuthotywa kwecreatine
2. Ukuchaneka kokuThatha
→ 1.25g micro-encapsulated creatine/gummy (4 gummies = 5g idosi yezonyango)
3. Isitshixo seNcasa
→ Liposomal flavour burst technology (patent US202678451A)
4. Ii-Agents ezihambayo
→ Inkqubo yokunqanda ukupakishwa kwerayisi inqanda ukudityaniswa kweevenkile
"Ukulawulwa komswakama kwakuyimpumelelo yeebhiliyoni zeedola," kuvuma iNutraScience Labs CTO uGqr. Amanda Zhou.
Ulawulo lweleyibhile yabucala
Iibrendi eziphethwe ngabathengisi zibamba i-67% yemarike ye-creatine gummies ngokuxhaphaza:
- I-Ingredient Arbitrage: Iikhontrakthi ze-Bulk creatine kwi-$ 6.50 / kg (vs. $ 9.80 indawo yemarike)
- I-Speed-to-Shelf: Imijikelezo yokuveliswa kweentsuku ezingama-28 (vs. Iintsuku ezingama-90 + kwiimpawu zelizwe)
- ISakhiwo soMda: 58% umyinge wexabiso elipheleleyo vs. 43% ngokulingana nophawu
I-Walmart's "Revive Active" i-creatine gummies ngoku ithengisa iimveliso zomgubo welifa 3:1 kwiimarike zovavanyo zaseMidwest.
-Ubuncinci boMyinge weodolo: Yehlisiwe ukuya kwi-5,000 yeeyunithi kwiivenkile zeklabhu ezikhethekileyo
"Ileyibheli yabucala yokudala iigummiesiinkqubo zihambisa i-ROI yeentsuku ezingama-97," qinisekisa uFeifei.Impilo entle nje- YakhoIiGummies zeNutraceutical zesikoUmenzi
Pharmacy Channel Infiltration
Amacandelo e-CVS's "Performance Wellness" ngoku aneentsini zokudalwa ecaleni kwezixhobo zeswekile:
Ukumakisha
Iivenkile zasedolophini: $22.50/unit igalelo lomda
Idolophu: I-19% yebhaskithi yokwandiswa ibe yimpilo edibeneyo
Ezisemaphandleni: i-38% yezinga lokunamathisela kunye ne-multivitamins
Ixesha lokuposa: Jul-10-2025